Adidas Creature Pack Concept
Concepts for children Adidas shoes are designed to capture the playful and imaginative spirit of young kids through the use of animals. This collection offers a unique blend of whimsy and practicality, with velcro straps for ease of use. By incorporating vibrant colors, fun textures, and engaging design elements, the Adidas Creature Pack aims to make every step a joyful experience for kids.
Design Requirements
Velcro
Velcro is important to have as it's easy to put on and adjustable to fit growing children
Three Stripe Branding
Including a fun use of the iconic three stripe branding is important for establishing brand
Animals
Children love animals as they come in unique shapes and colors. They are also a great educational tool, as they display the cycle of life and the importance of nature.
Moodboard
Images that capture the childlike wonder of the world include fun, bright color use, animal patterns, and cute, simplified graphics
Color
These colors are fun and bright to stand out with children as they are inspired by the animals in nature
Branding
Creating a fun twist to the three stripe branding, I thought of using them as an eye to turn the entire shoe into a character. Some existing Adidas products have elements of this that show this is possible. The only drawback is that this limits the number of animal like characters that could be created.
Existing kids product with animal imagery
Refrencing existing animal toys helped form the general idea of how these animals are depicted
Animal Head Icons
Using the three stripe branding within the eyes of each character, as they are a prominent feature of the design, However, the three stripes in the eyes feel detached from the creatures and could be viewed as scary for young children, so I decided against it for the majority of the creatures.
Ai Generated Samples
Using Ai to create options for a childrens shoe from quick intial sketch
Velcro Animal Straps
The best placement of the animal head on the shoe would be the velcro strap, which would be necessary for small children. The small extruding features may create a choking hazard for children, so they were redesigned for other animals.
FINAL - Each animal was paired with a fun fact to teach children more about thier favorite animal.
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