DROME 95 HI
High top sneaker with englarged C logo for Mexico market
High top sneaker with englarged C logo for Mexico market
Brief : Create colorways for the Mexico market 999 program. The purpose of this program is to create affordable shoes that retail for 999 pesos ($60 USD). Each design should contribute to a cohesive collection while having bold color variation.
Target Consumer
1.) Values affordable footwear
2.) Favors larger branding/logos
3.) Loves bold color palletes
Retailers
Retailers for this style are Coppel & ANDREA. History with these retailers shows that Mexican customers gravitate towards more unconventional colorways with larger branding. It was also important to take into account the display method, as serveral options from multiple brands could be compared at once, so creating a standout collection is important.
Considering their placement within a large department store in Mexico, these models need to have a standout color and branding to set them apart from the countless other shoes on display.
Each colorway includes one high selling color from the Champion palette for the Fall 2024 season.
Moodboard
Color Inspo + Exploration
The direction of this pink shoe was inspired by a FrankenBerry mascot cup. I was interested in how the different shades of pink were used in this character to give it a unique flare amongst the masses of cartoon mascots. The goal of this colorway was similar, to stand out within a wall of varying options.
This lavender color was inspired by this skeleton toy that had a unique shade to it and would work great as a start for a women’s colorway as it feels light and could pair well with pastel tones.
This colorway was inspired by iguanas, an invasive reptile species that appear in a range of different greens. Mexico and Florida have similar hot, humid climates that are perfect for these reptiles to live in. To serve as a meeting ground, I wanted to use color to represent this familiar critter.
Beige is a neutral color that is very marketable to a mass audience as it is light and easy to wear. Each variation used a different color pop in different areas to test how this affected the overall look of the beige.
Selected Colorways
Each colorway with a green dot was selected to move forward as they are collectively cohesive with enough variation to be sellable to multiple customers.
Material Breakdown
Final : Champion™ Drome95 Hi : Mexico SMU Pack
“Iguana” Drome95 Hi Mens
“Beige Sunset” Drome95 Hi Mens
“Berry Blast” Drome95 Hi Womens
“Lavender Splash” Drome95 Hi Womens
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