Alec FerrerFootwear Color + Material DesignerAbout
Champion SMU Color WorkDrome 95 Hi


DROME 95 HI
High top sneaker with englarged C logo for Mexico market


 













Brief : Create locally inspired colorways that honor the contemporary street style infusing symbolic colors into the Drome silhouette that resonates with Mexican sneaker culture.

Target Consumer

1.) Values affordable footwear

2.) Favors larger branding/logos

3.) Loves bold color palletes


Retailers








Moodboard

     



Color Exploration










Selected Colorways






Material Breakdown







Final : Champion™ Drome95 Hi : Mexico SMU Pack

FW25 SMU “Berry Blast” Drome95 Hi Womens

SS25 SMU “Beige Sunset” Drome95 Hi Mens

FW25 SMU “Iguana” Drome95 Hi Mens

SS25 SMU “Lavender Splash” Drome95 Hi Women


Champion Mexico Website



Champion Mexico Website











Other Projects


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Alec Ferreralec.ferrer.design@gmail.comLinkedIn